A strategic diagnosis by Morphic

Does your website
actually work?

Most sites are not broken. Many are just not doing enough. Paste your URL and get a structured diagnosis of what's working, what's not, and why — across clarity, positioning, proof, and trust.

Takes about 1–2 minutes. We scan up to 5 key pages.

The premise

The question is not does it look good.
The question is does it work.

A polished site can still fail to create understanding in the first ten seconds. It can fail to differentiate. It can fail to build trust with the people who matter most. This tool diagnoses those failures with the same lens a strategic partner would use — not an SEO checker, not a generic scoring toy.

What gets evaluated

Six dimensions. One coherent picture.

01

Clarity

How quickly a visitor understands what you do.

02

Positioning

How clearly you explain why you're different.

03

Proof

Whether the site backs up its claims.

04

Structure

How visitors are guided through understanding.

05

Credibility

Whether it feels polished, intentional, real.

06

AI Legibility

How well search and answer engines read it.

Ready to see what your site is actually doing?

Paste your URL above. The diagnosis takes about a minute.